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types of advertising. who are they aiming for? more TV commercials are aimed toward the youth. also on time.  it would be very inappropriate for Trojan to have a commercial during blues clues. More billboards are aimed for adults. The driver is the one who is going to focus on the billboard so therefor they are going to appeal to them.  Magazine and newspapers ads are dependent on the readers.  Again Trojan wouldn't wanna have an ad in a youth magazine or christian magazine.  What makes the company decide to put what ad where?  How much money goes into ads.